About Us

Every meaningful journey begins with a dream.

Mine began with a deep appreciation for art, craftsmanship, and the way jewellery can transform not only an outfit but also the confidence of the woman wearing it.

My name is Sanjida Quader, and I founded Khallaq with a vision of creating more than just another fashion jewellery brand. I wanted to build a carefully curated destination where timeless elegance meets modern style, allowing every woman to discover pieces that truly resonate with her personality.

Before becoming an entrepreneur, I worked as an Assistant Professor of Law. While my professional journey was rooted in academics, my creative heart was always drawn toward design, aesthetics, and entrepreneurship. In 2020, I pursued professional jewellery design & making training at DreamZone, Tollygunge, Kolkata which strengthened my understanding of design principles, materials, and craftsmanship.

In 2021, that passion evolved into my first venture. Over time, as the brand grew and my vision became clearer, it transformed into Khallaq—a name that reflects creativity, thoughtful curation, and a commitment to bringing beautiful designs to women across India.

Today, every piece at Khallaq is personally curated with care. Rather than chasing fast-changing trends, we focus on jewellery that remains elegant beyond seasons—pieces you can wear to celebrations, weddings, festive occasions, work, or even elevate your everyday style.

Our collections bring together a wide variety of styles—from contemporary minimal designs and anti-tarnish everyday jewellery to traditional Polki, Kundan, American Diamond, handcrafted statement pieces, and elegant designer handbags. Every collection is chosen with the same question in mind:

“Would this become someone’s favourite piece?”

If the answer is yes, it becomes part of Khallaq.

Beyond beautiful accessories, Khallaq stands for trust. We are committed to offering carefully selected products, transparent service, secure shopping, and a seamless customer experience because we believe every customer deserves confidence in every purchase.

As a woman entrepreneur, I understand that every journey has its challenges. Building Khallaq has taught me resilience, patience, and the importance of staying true to one’s vision. Every milestone, every customer, and every order reminds me why this journey began.

Thank you for being a part of our story.

Whether you’re searching for a meaningful gift, the perfect statement piece, or an elegant everyday accessory, I hope you find something here that makes you feel confident, beautiful, and uniquely yourself.

Welcome to Khallaq.

With gratitude,

Sanjida Quader
Founder, Khallaq